All thanks to the newly released book “Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs,” co-authored by David Meerman Scott, Phil Myers and Craig Stull, that cites GoPro as well as, Ford, GE, Zipcar and Apple, as example resonators to their specific markets.
GoPro has solved the classic surfer predicament to be able to shoot film and stills while still getting some fun rides in.
