Monday, July 14, 2008

Newly Released Business Book “Tuned In” Identifies GoPro as Model Company Deeply Connected to Consumer Values

The newly released book “Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs,” co-authored by David Meerman Scott, Phil Myers and Craig Stull, cites GoPro as well as, Ford, GE, Zipcar and Apple, as example resonators to their specific markets. GoPro is a company that entices buyers by creating an incredible experience that people want to buy.
"Anyone can use Tuned In to replicate the model for success. It works for well-known companies like Ford, Apple and GE, as well as those not-so-famous companies like Gopro and Zipcar..."